ilies terki's blog

Three things I learned about drawing

admin — Sun, 06 Feb 2011 23:31:08 +0000

When I arrived at Penninghen I knew only very few things about drawing. I didn’t expect it to be so intensively taught — about 8 hours per week.

After five months of clumsy experiments with charcoals and acrylics, I hopefully managed to improve my drawing skills.

I have summarized below the 3 things that helped me to perceive drawing not only as an aesthetic tool, but also as a catalyst for the creative process:

1. SKETCHING HUMAN FIGURES IS IMPORTANT

Why? Because drawing human figures teaches good observation, it makes you understand forms and how they exist in the visual world. By practicing you’re able to really see the human as it is. Also as an art director or designer your sense of harmony and proportions get better.

2. SIMPLE IS COMPLEX

Simplicity and complexity get easier to grasp in the process of drawing. The image bellow shows the necessary steps to get form a sophisticated object to a simple icon. simplicity implies understanding the essence of a complex form.

3. DRAWING IS THINKING.

Milton Glaser says; “It is only through drawing that I look at things carefully”. Drawing help to clarify you initial ideas so that you can perceive problems that you will run into. it’s an initial approach before you build a prototype.

Why ad is not enough ?

admin — Tue, 27 Apr 2010 13:08:10 +0000

Markus Roder is a branding consultant with a background in Neuropsychology, seems kind of scary, doesn’t it ? Anyway, the speech was prolific.

Markus argues that an effective ‘brand buzz’ is all about “creating experiences people can talk about; conversations are what make a brand relevant in people’s everyday lives”. Once you get there, the challenge is to keep the conversation going.

Using the Ritter Sport Olympia campaign as example, Markus showed us how the agency Elbkind resuscitated an old fashioned chocolate bar that had been off the German market for years.

He explained that after the product had been withdrawn form the shelves, fans outcried during years about it being taken out of distribution. Thus, the agency decided to collaborate with this core of fans. They just sort of gave them a megaphone to amplify their voices through a social media platform. And that was smart !

So, thanks Markus and Tobias for this very interesting presentation!

A commercial created by a Ritter Sport Olympia fan.

Video viral created by the agency Elbkind

Shakespeare in the social-media age.

admin — Tue, 20 Apr 2010 22:25:34 +0000

Six actors of ”Romeo & Juliet” are posting tweets in which they improvise dialogues, following a script grid created by writers Bethan Marlow and Tim Wright.

I find that ‘Such tweet sorrow’ is an innovative approach to the concept of narrative story, because it opens new perspectives to the way a story can be presented.

Twitter forces the actors to write their posts in only 140 characters. It surely is a real challenge for them to create a condensed, yet meaningful dialogue. However, they have the possibility to link to their posts any kind of contents, such as videos or blogs — which opens endless possibilities to interact with the characters.

I’m very curious to observe how the ‘followers’ will experience the story.

But what I also wonder about is: what would happen if the audience, too, could influence the course of the story… ???